Web design is the process of planning and creating a website. Text, images, digital media and interactive elements are used by web designers to produce the page seen on the web browser.[1] Web designers utilize markup language, most notably HTML for structure and CSS for presentation as well as JavaScript to add interactivity to develop pages that can be read by web browsers.
As a whole, the process of web design can include conceptualization, planning, producing, post-production, research, advertising. The site itself can be divided up into pages. The site is navigated by using hyperlinks, which are commonly blue and underlined but can be made to look like anything the designer wishes. Images can also be hyperlinks. Referenced from Wikipedia
Web designing is all about writing code that is valid HTML and CSS which make it easier to correct problems, and edit pages. HTML and CSS are the fundamental technologies for building web pages: (X)HTML for structure, accompanied by CSS for style and layout.[2] By separating the presentation style of documents from the content of documents, CSS simplifies web authoring and site maintenance.[3] For example, having a separate CSS file allows for making aesthetic changes to the entire website rather than just to a single web page. If CSS rules are included within a single HTML page, changes would have to be made to each and every page that used the element in question. The reasoning is that HTML should only be used for raw content and CSS be used to manipulate the content for aesthetic style. Referenced from Wikipedia
XHTML is HTML 4.01 re-formatted as XML, in the way that HTML was previously based upon SGML.[4] The syntactic rules of XML are less flexible than SGML, which means that XML is simpler to process and validate, although it is more demanding of accuracy for hand-editing. The first XHTML standard was a simple reformulation of the HTML standard (i.e. the same tags were used) and did not make changes other than those directly related to the syntax. Later XHTML standards began to revise the sets of tags in use as well, although these standards were never widely adopted.
XHTML is widely used on the web, although this was not well understood by web designers, and was largely driven by fashion than by technical advances. Further development of the XHTML standard has been abandoned, although the new standard, HTML5, is now available and this also supports an XML serialization. Referenced from Wikipedia
Custom website designs normally need small tweaks and changes initially after they go live, but major updates and re-designs may be undertaken periodically. Some website building platforms called Content Management System's (CMS) allow novice user's to update and change their existing sites as often and as much as they want without having to know complex codes. User's can perform "Visual Edits" rather then the usual coded edits which gives the users free range to edit their sites themselves. Referenced from Wikipedia
Cross-browser refers to the ability for a website, web application, HTML construct or client-side script to support all the web browsers. The term cross-browser is often confused with multi-browser. Multi-browser is a new paradigm in web development that allows a website or web application to provide more functionality over several web browsers, while ensuring that the website or web application is accessible to the largest possible audience without any loss in performance. Cross-browser capability allows a website or web application to be properly rendered by all browsers. The term cross-browser has existed since the web development began.
The term is still in use, but to lesser extent. The main reasons for this are: Later versions of both Internet Explorer and Netscape included support for HTML 4.0 and CSS1, proprietary extensions were no longer required to accomplish many commonly desired designs. Somewhat more compatible DOM manipulation techniques became the preferred method for writing client-side scripts. The browser market has broadened, and to claim cross-browser compatibility, the website is nowadays expected to support browsers such as Mozilla Firefox, Opera, Google Chrome and Safari in addition to Internet Explorer and Netscape. There has been an attitude shift towards more compatibility in general. Thus, some degree of cross-browser support is expected and only its absence needs to be noted. Referenced from Wikipedia
The history of cross-browser is involved with the history of the "browser wars" in the late 1990s between Netscape Navigator and Microsoft Internet Explorer as well as with that of JavaScript and JScript, the first scripting languages to be implemented in the web browsers. Netscape Navigator was the most widely used web browser at that time and Microsoft had licensed Mosaic to create Internet Explorer 1.0. New versions of Netscape Navigator and Internet Explorer were released at a rapid pace over the following few years. Due to the intense competition in the web browser market, the development of these browsers were fast-paced and new features were added without any coordination between vendors. The introduction of new features often took priority over bug fixes, resulting in unstable browsers, fickle web standards compliance, frequent crashes and many security holes. Referenced from Wikipedia
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The acronym "SEOs" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure. Referenced from Wikipedia
Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed to do was submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.[2] The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, and all links the page contains, which are then placed into a scheduler for crawling at a later date.
Site owners started to recognize the value of having their sites highly ranked and visible in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997.[3] The first documented use of the term Search Engine Optimization was John Audette and his company Multimedia Marketing Group as documented by a web page from the MMG site from August, 1997.[4]
Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using meta data to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches.[5][unreliable source?] Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines. Referenced from Wikipedia
By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, allowing those results to be false would turn users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.
Graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub," a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links. PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer. Referenced from Wikipedia
Page and Brin founded Google in 1998. Google attracted a loyal following among the growing number of Internet users, who liked its simple design. Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.
By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. Google says it ranks sites using more than 200 different signals. The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. SEO service providers, such as Rand Fishkin, Barry Schwartz, Aaron Wall and Jill Whalen, have studied different approaches to search engine optimization, and have published their opinions in online forums and blogs. SEO practitioners may also study patents held by various search engines to gain insight into the algorithms. Referenced from Wikipedia
In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users. In 2008, Bruce Clay said that "ranking is dead" because of personalized search. It would become meaningless to discuss how a website ranked, because its rank would potentially be different for each user and each search.
In 2007, Google announced a campaign against paid links that transfer PageRank. On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat nofollowed links in the same way, in order to prevent SEO service providers from using nofollow for PageRank sculpting. As a result of this change the usage of nofollow leads to evaporation of pagerank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated Javascript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of iframes, Flash and Javascript. Referenced from Wikipedia
In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.
Google Instant, real-time-search, was introduced in late 2009 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results. Referenced from Wikipedia
By 1997, search engines recognized that webmasters were making efforts to rank well in their search engines, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.
Due to the high marketing value of targeted search results, there is potential for an adversarial relationship between search engines and SEO service providers. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web, was created to discuss and minimize the damaging effects of aggressive web content providers. Referenced from Wikipedia
Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients. Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban. Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients. Referenced from Wikipedia
Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, chats, and seminars. Major search engines provide information and guidelines to help with site optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Bing Toolbox provides a way from webmasters to submit a sitemap and web feeds, allowing users to determine the crawl rate, and how many pages have been indexed by their search engine. Referenced from Wikipedia
Image search optimization is the process of organizing the content of a webpage to increase relevance to a specific keyword on image search engines. Like search engine optimization, the aim is to achieve a higher organic search listing and thus increasing the volume of traffic from search engines.
Image search optimization techniques can be viewed as a subset of search engine optimization techniques that focuses on gaining high ranks on image search engine results.
Unlike normal SEO process, there is not much to do for ISO. Making high quality images accessible to search engines and providing some description about images is almost all that can be done for ISO. Referenced from Wikipedia
TEK NINJA DESIGN understands SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.
An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical. Referenced from Wikipedia
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. TEK NINJA DESIGN will not implement such techniques.
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One infamous example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.
SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, depending on the site operator's goals. A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate. TEK NINJA DESIGN will help you come to a marketing strategy to get you noticed.
SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. Search engines can change their algorithms, impacting a website's placement, possibly resulting in a serious loss of traffic. According to Google's CEO, Erick Schmidt, in 2010, Google made over 500 algorithm changes - almost 1.5 per day. It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic. Seomoz.org has suggested that "search marketers, in a twist of irony, receive a very small share of their traffic from search engines." Instead, their main sources of traffic are links from other websites. Referenced from Wikipedia.
Web design is the process of planning and creating a website. Text, images, digital media and interactive elements are used by web designers to produce the page seen on the web browser.[1] Web designers utilize markup language, most notably HTML for structure and CSS for presentation as well as JavaScript to add interactivity to develop pages that can be read by web browsers.
ReplyDeleteAs a whole, the process of web design can include conceptualization, planning, producing, post-production, research, advertising. The site itself can be divided up into pages. The site is navigated by using hyperlinks, which are commonly blue and underlined but can be made to look like anything the designer wishes. Images can also be hyperlinks.
Referenced from Wikipedia
Web designing is all about writing code that is valid HTML and CSS which make it easier to correct problems, and edit pages. HTML and CSS are the fundamental technologies for building web pages: (X)HTML for structure, accompanied by CSS for style and layout.[2] By separating the presentation style of documents from the content of documents, CSS simplifies web authoring and site maintenance.[3] For example, having a separate CSS file allows for making aesthetic changes to the entire website rather than just to a single web page. If CSS rules are included within a single HTML page, changes would have to be made to each and every page that used the element in question. The reasoning is that HTML should only be used for raw content and CSS be used to manipulate the content for aesthetic style. Referenced from Wikipedia
ReplyDeleteXHTML is HTML 4.01 re-formatted as XML, in the way that HTML was previously based upon SGML.[4] The syntactic rules of XML are less flexible than SGML, which means that XML is simpler to process and validate, although it is more demanding of accuracy for hand-editing. The first XHTML standard was a simple reformulation of the HTML standard (i.e. the same tags were used) and did not make changes other than those directly related to the syntax. Later XHTML standards began to revise the sets of tags in use as well, although these standards were never widely adopted.
ReplyDeleteXHTML is widely used on the web, although this was not well understood by web designers, and was largely driven by fashion than by technical advances. Further development of the XHTML standard has been abandoned, although the new standard, HTML5, is now available and this also supports an XML serialization.
Referenced from Wikipedia
Custom website designs normally need small tweaks and changes initially after they go live, but major updates and re-designs may be undertaken periodically. Some website building platforms called Content Management System's (CMS) allow novice user's to update and change their existing sites as often and as much as they want without having to know complex codes. User's can perform "Visual Edits" rather then the usual coded edits which gives the users free range to edit their sites themselves.
ReplyDeleteReferenced from Wikipedia
Cross-browser refers to the ability for a website, web application, HTML construct or client-side script to support all the web browsers. The term cross-browser is often confused with multi-browser. Multi-browser is a new paradigm in web development that allows a website or web application to provide more functionality over several web browsers, while ensuring that the website or web application is accessible to the largest possible audience without any loss in performance. Cross-browser capability allows a website or web application to be properly rendered by all browsers. The term cross-browser has existed since the web development began.
ReplyDeleteThe term is still in use, but to lesser extent. The main reasons for this are:
Later versions of both Internet Explorer and Netscape included support for HTML 4.0 and CSS1, proprietary extensions were no longer required to accomplish many commonly desired designs.
Somewhat more compatible DOM manipulation techniques became the preferred method for writing client-side scripts.
The browser market has broadened, and to claim cross-browser compatibility, the website is nowadays expected to support browsers such as Mozilla Firefox, Opera, Google Chrome and Safari in addition to Internet Explorer and Netscape.
There has been an attitude shift towards more compatibility in general. Thus, some degree of cross-browser support is expected and only its absence needs to be noted.
Referenced from Wikipedia
The history of cross-browser is involved with the history of the "browser wars" in the late 1990s between Netscape Navigator and Microsoft Internet Explorer as well as with that of JavaScript and JScript, the first scripting languages to be implemented in the web browsers. Netscape Navigator was the most widely used web browser at that time and Microsoft had licensed Mosaic to create Internet Explorer 1.0. New versions of Netscape Navigator and Internet Explorer were released at a rapid pace over the following few years. Due to the intense competition in the web browser market, the development of these browsers were fast-paced and new features were added without any coordination between vendors. The introduction of new features often took priority over bug fixes, resulting in unstable browsers, fickle web standards compliance, frequent crashes and many security holes.
ReplyDeleteReferenced from Wikipedia
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.
ReplyDeleteAs an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The acronym "SEOs" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Referenced from Wikipedia
Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed to do was submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.[2] The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, and all links the page contains, which are then placed into a scheduler for crawling at a later date.
ReplyDeleteSite owners started to recognize the value of having their sites highly ranked and visible in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997.[3] The first documented use of the term Search Engine Optimization was John Audette and his company Multimedia Marketing Group as documented by a web page from the MMG site from August, 1997.[4]
Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using meta data to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches.[5][unreliable source?] Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines.
Referenced from Wikipedia
By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, allowing those results to be false would turn users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.
ReplyDeleteGraduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub," a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links. PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer.
Referenced from Wikipedia
Page and Brin founded Google in 1998. Google attracted a loyal following among the growing number of Internet users, who liked its simple design. Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.
ReplyDeleteBy 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. Google says it ranks sites using more than 200 different signals. The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. SEO service providers, such as Rand Fishkin, Barry Schwartz, Aaron Wall and Jill Whalen, have studied different approaches to search engine optimization, and have published their opinions in online forums and blogs. SEO practitioners may also study patents held by various search engines to gain insight into the algorithms.
Referenced from Wikipedia
In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users. In 2008, Bruce Clay said that "ranking is dead" because of personalized search. It would become meaningless to discuss how a website ranked, because its rank would potentially be different for each user and each search.
ReplyDeleteIn 2007, Google announced a campaign against paid links that transfer PageRank. On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat nofollowed links in the same way, in order to prevent SEO service providers from using nofollow for PageRank sculpting. As a result of this change the usage of nofollow leads to evaporation of pagerank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated Javascript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of iframes, Flash and Javascript.
Referenced from Wikipedia
In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.
ReplyDeleteGoogle Instant, real-time-search, was introduced in late 2009 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.
Referenced from Wikipedia
By 1997, search engines recognized that webmasters were making efforts to rank well in their search engines, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.
ReplyDeleteDue to the high marketing value of targeted search results, there is potential for an adversarial relationship between search engines and SEO service providers. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web, was created to discuss and minimize the damaging effects of aggressive web content providers.
Referenced from Wikipedia
Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients. Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban. Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.
ReplyDeleteReferenced from Wikipedia
Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, chats, and seminars. Major search engines provide information and guidelines to help with site optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Bing Toolbox provides a way from webmasters to submit a sitemap and web feeds, allowing users to determine the crawl rate, and how many pages have been indexed by their search engine.
ReplyDeleteReferenced from Wikipedia
Image search optimization is the process of organizing the content of a webpage to increase relevance to a specific keyword on image search engines. Like search engine optimization, the aim is to achieve a higher organic search listing and thus increasing the volume of traffic from search engines.
ReplyDeleteImage search optimization techniques can be viewed as a subset of search engine optimization techniques that focuses on gaining high ranks on image search engine results.
Unlike normal SEO process, there is not much to do for ISO. Making high quality images accessible to search engines and providing some description about images is almost all that can be done for ISO.
Referenced from Wikipedia
TEK NINJA DESIGN understands SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.
ReplyDeleteAn SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.
Referenced from Wikipedia
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. TEK NINJA DESIGN will not implement such
ReplyDeletetechniques.
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One infamous example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.
SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, depending on the site operator's goals. A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate. TEK NINJA DESIGN will help you come to a marketing strategy to get you noticed.
ReplyDeleteSEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. Search engines can change their algorithms, impacting a website's placement, possibly resulting in a serious loss of traffic. According to Google's CEO, Erick Schmidt, in 2010, Google made over 500 algorithm changes - almost 1.5 per day. It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic. Seomoz.org has suggested that "search marketers, in a twist of irony, receive a very small share of their traffic from search engines." Instead, their main sources of traffic are links from other websites.
Referenced from Wikipedia.